2024 was all arms on deck for me and my workforce at our company headquarters in Austin, Texas and it all the time makes me joyful to share the 12 months’s highlights that we made occur to higher serve you, our loyal buddies and clients! Having the ability to share private updates like these is one in every of my favourite components of being a small, founder-led enterprise. So right here you go. A number of the most noteworthy issues that occurred at Renée Rouleau in 2024 and a sneak peak into 2025!We Launched Three New BODY Care Merchandise (As seen on the Right this moment present!)I took a little bit of focus off of the face this 12 months and wished to supply some options for the pores and skin in your physique in addition to a wellness product. These are so enjoyable and you’ve got been loving them!Wake Me Up Bathe Spray – This one will completely degree up your bathe expertise. Mist is in your bathe partitions and activate the water and your complete bathe is reworked right into a eucalyptus awakening. Critically, it’s so good. And we’ve gotten a lot suggestions from the boys in your lives which can be loving it, too. (Code phrase for, he stole mine!)Bedside Physique Balm – I wished one thing to go away on my bedside desk and apply to my arms, cuticles, toes (with socks), so I created this yummy balm. It melts into the pores and skin fantastically with out leaving a greasy mess. I do know you’ll adore it.Again & Physique Buffing Towel – I’m completely obsessive about exfoliating the physique for super-smooth pores and skin, conventional physique scrubs that it’s important to scoop out of a jar aren’t all the time sensible to make use of. Say good day to a simple method to slough off dry pores and skin cells throughout your whole physique, together with hard-to-reach areas just like the again. I take advantage of this twice per week and observe with physique oil and my pores and skin feels completely unbelievable.We Launched a New Eye Creme (Hi there to fresher-looking eyes!)Hydrabounce Firming Eye Creme – I packed lots in right here with the 4 primary issues the pores and skin across the eyes wants — peptides, humectants, antioxidants, and restorative lipids. I get requested lots, “Renée, do eye lotions actually work?” Sure and right here is why.For those who’re in Austin, we additionally launched in-store decide up. Whenever you try on-line, you at the moment are in a position to choose that choice and are available say Hello to our workforce!We Gained Two Magnificence Awards!Relaxation Day Masque gained an Attract Better of Magnificence award for “Finest In a single day Masks”. Whereas there are various magnificence awards on the market, Attract is the OG and really the equal of successful an Oscar! (Higher Than Balm gained final 12 months!)Our new Bedside Physique Balm gained a Individuals magnificence award in order that was very thrilling, too. It’s such a pleasure to share my professional formulation with you. Every one is crafted with love and care, from my arms to your pores and skin, for actual outcomes.Our 2024 Finest Promoting Merchandise Have been…On this order.Anti Bump SolutionVitamin C&E TreatmentSkin Restoration LotionElderberry Soothing TonerAHA/BHA Blemish Management CleanserWeightless Safety SPF 30Triple Berry Smoothing PeelRapid Response Detox MasqueHydraboost Rescue CremeMoisture Infusion TonerOur merchandise have been shipped to 37 nations! And we’ve acquired over 300 5-star opinions, we love to listen to your suggestions that our merchandise are fixing your pores and skin issues.Creating skincare merchandise is an intuitive artwork fueled by having touched 1000’s of faces and listening to individuals’s pores and skin issues over the previous 35 years. That is…The Renee Method. Our Merchandise Are Now Out there For Buy in Spas and Med SpasThe largest information of the 12 months…for the primary time EVER, our merchandise at the moment are being offered by means of estheticians and skincare professionals throughout the US! I perceive that you simply, our loyal clients, wish to expertise our merchandise in actual life. To the touch, to scent, attempt one thing new and maybe get a Renée Rouleau facial, is one thing you may have been asking for.I’ve turned down a variety of alternatives to have my line offered elsewhere. Massive field retailers have knocked at my door and I gained’t even entertain a dialog with them. I’m simply not serious about following the trail of so many manufacturers the place the main target then turns into gross sales and numbers. All for the sake of the almighty greenback. Founders lose their soul once they have traders respiratory down their neck. I see all of it too typically and that’s simply not for me. (I fortunately personal 100% of my firm and I discuss a variety of this on the Shiny podcast.) However, the considered having my merchandise out in the true world (vs simply on-line) may be very thrilling and I couldn’t have chosen the best individuals to signify my line — estheticians and educated skincare professionals. These are my individuals and I’m simply so excited!We’ve 22 PRO companions to date and that listing is rising all the time. It’s a brand new space of enterprise for us so we’re taking it gradual for the second. See the place to purchase Renée Rouleau and thanks for supporting our companions!New Estheticians Added to Our TeamSpeaking of estheticians, again after I owned skincare spas in Dallas (and beforehand in Boston) I used to be round estheticians all the time. Once we closed down the Dallas spas 5 years in the past, and I used to be now a 100% product firm, I wasn’t round estheticians anymore and missed it. I get a variety of new concepts from them so within the spirit of getting again to my roots, we at the moment are using extra estheticians to serve numerous roles reminiscent of new product improvement, buyer care, social media and advertising and marketing and in the end, to serve you higher. We’ve lately employed estheticians Amanda and Maddie who you’ll work together once you name or electronic mail us. We’re all the time right here to offer that non-public contact.Me and my esthetician workforce. Amanda (left) and Maddie (center).It simply feels so good to lean into the individuals who have all the time been a part of my success — those that contact faces and really perceive pores and skin on a deeper degree. We communicate the identical language. In case you are an esthetician and want to be notified after we are hiring, apply right here.We Celebrated 28 Years of Renée Rouleau Pores and skin CareAlways a ‘pinch me’ second to be in enterprise this lengthy. My objective was to assist others turn into extra assured of their pores and skin and am simply really grateful that your help nonetheless permits me to do that! I’ve been at this 35 years now and I simply might by no means consider doing the rest. Thanks, really. Right here’s a enjoyable throwback video.The ‘FLO-vember’ Problem Custom ContinuesAs a lot of you recognize, my husband Florian of twenty-two years (and COO of our firm) handed away six years in the past from a brief battle with most cancers. Yearly in November (his birthday month) when he was alive, we did ‘The FLO-vember Problem” the place we dedicated to a well being objective and did it on daily basis for the month. (We normally did burpees, ugh!) Me and the workforce have continued this custom and it’s all the time a reminder of the significance of fine well being and retains his spirit round. I do know he’s proud.Estheticians and Dermatologists UniteOne of the issues I like most about being within the magnificence trade is the individuals I get to satisfy and study from. This trade has a few of the brightest, most revolutionary, artistic individuals, and I by no means get uninterested in studying from them.A giant spotlight in November was not solely getting to talk for the second 12 months on the Science of Skincare Summit however this 12 months I performed three roles: I used to be a speaker, the co-chair of the esthetician observe and an exhibitor showcasing our line. What’s tremendous cool about this summit is that it brings estheticians and dermatologists collectively. That is very uncommon. All of us have the identical goal, which is to assist enhance lives by enhancing pores and skin however our approaches might be completely different and we haven’t all the time performed nicely collectively within the sandbox.That is now altering and we’ve a newfound respect for each other for a way we view and deal with pores and skin and this summit is an instance of that. It was an honor to be on a panel with well-known dermatologists (like Dr. Pimple Popper!) representing my fellow estheticians.I’ll once more be the co-chair subsequent 12 months so in case you are a licensed skincare skilled, please be part of me.What You Can Anticipate in 2025…At Renée Rouleau, we’re not about merchandise. We’re about touching individuals. And I hope in some small manner, I’ve touched your life. #TheReneeWayYou’re in one of the best arms.XO,RenéeCelebrity Esthetician & Skincare ExpertAs an esthetician educated in beauty chemistry, Renée Rouleau has spent 30 years researching pores and skin, educating her viewers, and constructing an award-winning line of merchandise. Her hands-on expertise as an esthetician and trusted skincare skilled has created a real-world answer — merchandise which can be formulated for 9 several types of pores and skin so your face will get precisely what it must appear and feel its finest. Trusted by celebrities, editors, bloggers, and skincare obsessives across the globe, her huge real-world information and fixed analysis are why Marie Claire calls her “essentially the most passionate pores and skin practitioner we all know.”
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