Whats up, Hex Squad! In the present day I’m sharing a few of my favourite various make-up manufacturers to attempt in 2025. This isn’t an exhaustive listing of each single alt magnificence model in existance, solely those that I’ve personally shopped at and bought from. All opinions, as all the time, are my very own. I do additionally point out if any manufacturers have despatched me PR.
About Face Magnificence
About Face Magnificence is a cruelty-free and vegan magnificence model created by Ashley Frangipane a.okay.a. Halsey. They’re formulated with out phthalates, PFAs, parabens, BHA, BPA, retinyl palmitate, mercury or mercury-containing components, resorcinol, urea, and formaldehyde. Discover them at their web site and Ulta.
Adept Cosmetics
Adept Cosmetics is an Asian-owned various indie model based in 2017 by spouse and husband Sandra and Tom. They don’t take a look at on animals and use upcycled packaging mixed with second hand mirrors every time doable on over 40% of their palettes. All merchandise are vegan aside from Amunet Mild and Amunet Darkish. I’ve bought the Cyborg Choir palette, which I like. I used to be additionally despatched the Factor 115 in PR.
I’m in love with Cyborg Choir! It’s a multi textured palette stuffed with multichromes, holochromes, shimmers and blendable mattes. It’s vegan and doesn’t include talc, glitter, mica, oil or BHT.
Aromaleigh Cosmetics
Aromaleigh is another OG make-up model of artisan-crafted cosmetics and pure care merchandise. The whole lot is hand made in small batches within the Blue Ridge Mountains of South Carolina. Cristiana opened in 1988 they usually’re cruelty-free with many vegan choices. I’ve been despatched PR previously. Use my code CORDELIA to save lots of 15%.
Child Bat Magnificence
Sporting Child Bat Magnificence Amulet
Child Bat Magnificence is a Philadelphia-based alt gothic indie make-up model. They’re talc-free, paraben-free, gluten-free, and vegan. Child Bat Magnificence is licensed cruelty free by PETA.
Bellabeautébar
Bellabeautébar, another indie cosmetics model, was based in New York in 2018 however now operates out of Sarasota, Florida, about 90 minutes south of me. They declare to specialise in smudge-proof, water-proof, and lon lasting cosmetics with a combination of handmade and manufactured objects to have broad buyer attraction. They’re Leaping Bunny Licensed cruelty-free. Most of their merchandise are vegan.
I’ve bought the Fundamental Witch Palette and completely adore it! It’s in my high 3 most used palettes of 2024. Fundamental Witch has 9 mattes, 2 holo-chromes, 2 multichromes, and a pair of duochromes. It’s vegan, paraben free, and cruelty free, although the mattes do include talc. Their Unusual & Uncommon Palette is on my want listing.
I’ve by no means tried visiting their Sarasota location, as I don’t know if it’s open to the general public.
Black Moon Cosmetics
Sporting Black Moon Armageddon, an attractive blackened crimson lipstick
Black Moon Cosmetics is an superior various make-up model that makes stunning highlighters and liquid lipsticks! Sleepwalker is my favourite black lipstick, and I wore it to my gothic marriage ceremony. Armageddon is my favourite blackened burgundy metallic lipstick. Black Moon is cruelty-free and vegan. They’re licensed by PETA and Leaping Bunny. I’ve been despatched PR previously.
Mix Bunny Cosmetics
Mix Bunny Cosmetics was created by a make-up artist for individuals who love make-up that truly blends, is pigmented, and top quality. They’re cruelty-free, vegan, and Leaping Bunny licensed.
I fell in love with Mix Bunny’s now discontinued Surge palette, however I’ve stayed with the model for his or her cool-toned Lure Palette. The Lure palette is so good for impartial cool pores and skin like mine! I really like all the colours in it!
Cosmic Brushes
Cosmic Brushes by Fay is a UK magnificence model. I really like the 2 palettes I’ve bought from them. I’ve the Gothic Palette and the Cooltrals Palette. They’re inexpensive and cruelty free.
Devinah Cosmetics
Sporting Fairy Hearth and Rain Tarts
Devinah, based by Deandra, is a west coast indie magnificence model situated in Albany, Oregon. The attractive identify means beloved, divine, heavenly. Deandra creates handcrafted, inexpensive, high-quality hand pressed eyeshadows. They’re cruelty-free and PETA licensed. Most of their merchandise are vegan. Moreover, their mica is ethically sourced and licensed little one labor free.
I personal so many eyeshadows from Devinah! Fairy Hearth, Rain Tarts, Mystic Moonpie, Frozen Waves, Starfire, Fae, Salvatore, Esmaray, Centaurus, Scylla, Skyla, Luna Storm, Moonlit, and Thetis are my shimmers. My mattes embrace Ravens Frost, Tessa, Elysium, Gloom, Midnight, Zane, Virago, Patrina, Aria, Esme, Ethereal, Jox, Pandora, Suki, Darena, Crixus, Jaded, Elphaba, Patina and Karma.
I additionally personal and love the Phantasia Palette, in addition to Prelusion eye primer, and Specular glitter glue.
My most used colours are Fairy Hearth, Rain Tarts, Mystic Moonpie, Salvatore, and Starfire.
Use the code CORDELIA to save lots of you cash at Devinah.
Fyrinnae
Fyrinnae is without doubt one of the OG various make-up manufacturers! They make stunning pressed and unfastened eyeshadows, lip lustres, perfumes, and extra!
Glam Goth Magnificence
Glam Goth Magnificence is a black-owned gothic indie make-up model from Los Angeles, California, based by Marley Bloodrose. They promote glitter, glitter eye primer, eyeshadow palettes, clothes, jewellery, and extra! I really like that Marley says “We symbolize and assist EVERYONE and have a good time the choice and LBGTQ+ group as a result of let’s face it, we’re the longer term!” They’re cruelty free with many vegan choices.
Half-Magic Magnificence
Half Magic Magnificence was based by Donni Davy, an Emmy Award-winning make-up artist and designer recognized for her work on HBO’s Euphoria. They’re cruelty-free and vegan. I really like their lip pencils, glosses, and liquid eyeshadows. I want they might launch a cool-toned crimson iridescent gloss! Discover them at their web site and Ulta.
Kaleidos
Kaleidos is a cruelty-free model based by magnificence blogger Zoey Pu, her boyfriend Tony Chen, and his buddy Mark Henry. They’re primarily based in China and are commited to cruelty-free magnificence. I really like their eyeshadow palettes, highlighters, and eyeliners. In addition they not too long ago launched hair dye.
KVD Vegan Magnificence
KVD Vegan Magnificence looks like they’ve misplaced their imaginative and prescient as to who they’re as a model and who their goal demographic is, however I really like that they removed Kat von D. My favourite merchandise are Dazzle eyeshadow sticks and lip pencils. They’re cruelty free and vegan. I’ve been despatched PR previously. You’ll find them on their web site, Ulta, and Sephora.
Deadly Cosmetics
Deadly Cosmetics is an superior various make-up model primarily based in Berlin, Germany. You can too discover Deadly at Digicam Prepared Cosmetics. I’ve a number of magnetic stackable make-up palettes full of my Deadly Cosmetics eyeshadows and blushes. I’ve been despatched PR previously. My favourite palette that Deadly ever created was the 1UP palette.
Lime Crime
Lime Crime is without doubt one of the most controversial magnificence manufacturers on the market. As soon as Xenia stepped away from the board, I felt snug reviewing them. I’ve been despatched PR previously. Nevertheless, they haven’t launched something new since Christmas 2023.
Lime Crime at the moment has a 75% off sale on their web site. You can too discover Lime Crime at Ulta and Amazon.
Lunatick Beauty Labs
Lunatick Beauty Labs, based in 2012, make glorious various spooky themed merchandise for spooky individuals. They’re 100% cruelty free, talc free, paraben free, and vegan. They’re PETA permitted. I’ve been despatched PR previously.
Malagna Cosmetics
Malagna Cosmetics is a Mexican various make-up model that loves darkish artwork magnificence. Their merchandise are cruelty-free and vegan. They foster a group of gothic and various make-up lovers, the place mutual assist, acceptance and respect are promoted among the many whole legion.
I used to be despatched the Ocaso Palette in PR and I like it, particularly the purple glitter shade!
Manic Panic
Manic Panic is the OG various hair and make-up model, they usually’re finest recognized for his or her hair dyes. I really like the UV reactive shades! Their make-up is okay, however I needed to embrace them as a result of I really like their hair dye. You can too discover Manic Panic on Amazon. I dye my hair Pink Warrior as a result of it’s the right medium cool toned neon pink for my hair. It’s additionally UV reactive! Plus, Manic Panic donates 15% of the sale of every bottle of Pink Warrior to the Breast Most cancers Analysis Basis. As a breast most cancers survivor, that is essential to me. Manic Panic is cruelty-free and vegan, in addition to PETA licensed. I’ve been despatched PR previously.
Soften Cosmetics
Soften Cosmetics is another magnificence model primarily based in LA. They began with eyeshadow stacks at occasions like The Make-up Present, and now you’ll find them in Sephora. Soften is cruelty free and most merchandise are vegan. They’re additionally Leaping Bunny licensed.
My Fairly Zombie
My Fairly Zombie is a improbable spooky make-up model that handmakes all the pieces. They’ve beautiful unfastened eyeshadows and blushes! They’re cruelty free with many vegan choices. I’ve been despatched PR previously. Use code myprettyphyrra to get15% off.
Necromancy Cosmetica
Necromancy Cosmetica is a terrific darkish and avant-garde alt make-up model situated in Puerto Rico. They began out specializing in high-quality lipsticks and have expanded to eyeshadows. They’ve 32 lipsticks and 16 eyeshadows and pigments out there. And so they’re now promoting singles! Necromancy Cosmetica is cruelty-free and vegan. I’ve been despatched PR previously.
Rituel de Fille
Rituel de Fille is a luxurious various witchy make-up model. They specialise in stunning cream merchandise. My favourite product from them is their internal cream glows for the cheeks. I’ve been despatched PR previously. You’ll find Rituel de Fille on their web site, Ulta, and Amazon.
Silk Naturals
Silk Naturals is another indie skincare and pure make-up firm in Trumansburg NY. They began making inexpensive cruelty free clear magnificence merchandise in 2006. I particularly love their cream blushes, duochrome and multichrome unfastened eyeshadows, Slick Sticks, and Velvet Matte lipsticks. I’ve been despatched PR previously. Use the code CORDELIA for 10% off.
Sugarpill
Sugarpill is a superb various gothic indie make-up model that began round 2010, and I used to be one of many first bloggers to evaluate them. I like their unfastened eyeshadows, liquid lipsticks, blushes, and capsule palettes, which is why they’re the most effective gothic make-up manufacturers. In addition they make nice unfastened eyeshadows and single eyeshadows. I’ve been despatched PR previously. You’ll find Sugarpill at Beautylish too!
Sydney Grace Co
Sydney Grace is another small family-owned cosmetics model. They’re cruelty-free and all components are ethically sourced. I’ve been despatched PR previously.
Thrive Causemetics
Thrive Causemetics is another make-up model that believes within the transformative energy of magnificence. They make my all time favourite mascara, the Liquid Lash Extensions tubing mascara. Their objective is to raise your each day routine with science-backed options that transcend magnificence. Every product is meticulously crafted with confirmed applied sciences to handle your each day make-up wants, and each buy you make contributes to considered one of their 550+ non-profit companions throughout the U.S.
Make-up for a Trigger
Thrive Causemetics purchases assist the next causes: most cancers, home abuse, homelessness and poverty, Veterans, schooling, racial and social justice, under-resourced youth, and LGBTQ+
Thrive Causemetics merchandise are 100% cruelty-free and 100% vegan. They use the best pure components and most secure synthetics to create probably the most useful merchandise, they usually omit parabens, sulfates, phthalates, latex, and artificial perfume.
If you happen to solely ever attempt one product from Thrive Causemetics, I like to recommend that or not it’s their Liquid Lash Extensions tubing mascara. I’ve tried the black, blue, purple, inexperienced, and pink. They’re all beautiful! I want they might make a deep burgundy wine crimson model.
Get $15 off your first order of $50 at Thrive.
VE Cosmetics
VE Cosmetics is a UK-based various make-up model by Lynsey, who’s an AuDHD Vegan with OCD/Tourettes, EDS & Fibromyalgia. She launched her magnificence model in 2015 and it’s 100% cruelty-free and vegan. They’re additionally PETA permitted.
Depraved Widow Magnificence
Depraved Widow Magnificence is a cruelty free and vegan various make-up model. They not too long ago launched an formally licensed The Crow palette. I’ve been despatched PR previously.
Notable Manufacturers Not Featured
Everybody has manufacturers that they keep away from for various causes. I’ve eliminated Terra Moons, Vampyre Cosmetics, and Shroud Cosmetics from my listing and now not purchase from them or characteristic them. Different manufacturers I now not store from are Portland Black Lipstick Firm, Notoriously Morbid, Chaos Cosmetics, or Menagerie Cosmetics. Actually, there are extra I keep away from, however they don’t belong on this article.
For Terra Moons, right here’s why. For Vampyre Cosmetics, right here’s why. And for Shroud Cosmetics, right here’s why. I’ve obtained PR from all three of them previously.
Closing Ideas
From January 2023 till not too long ago, life has been full of surgical procedures and restoration for me and Dave. That positively impacted my potential to create content material as a result of I’ve needed to be centered on my restoration. Now, whereas I’m nonetheless working, I’m additionally spending 20+ hours every week on yoga to regain my stamina and power, along with creating content material right here and on my social platforms. I’ve been doing my finest to deliver you content material for 16+ years, it doesn’t matter what life has thrown at me.
If you happen to love what I do, please share my work on Reddit, Fb, and different locations you’re keen on to speak about make-up.
I’m all the time serious about studying about new various and gothic make-up manufacturers. If there are any I must find out about, please let me know!
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