Lime Crime make-up is being discontinued and the model is transitioning to solely hair with merchandise like Unicorn Hair remaining as all colour cosmetics are phased out. As you might know Lime Crime was based and launched by Doe Deere in 2008. On the time it was fairly edgy model on account of it’s daring and colourful choices within the make-up world. As you might know Lime Crime was riddled with controversy with Christine from Temptalia as concerned in some points with the corporate a number of years in the past the place they weren’t precisely pleased along with her unfavorable assessment of one among their merchandise. In a while information got here out that a number of bloggers had been threatened with authorized motion in opposition to for criticism of the model and/or merchandise.
Nevertheless, in 2018, Lime Crime was bought by Tengram Capital Companions and so they aimed to develop it as a traditional and commercially acceptable model. Doe Deere stepped down because the chief govt officer and later fully departed from the model. They by no means fairly acquired to some extent the place they had been tremendous viral. Possibly it was previous drama or possibly it was that inbetween part of youTube being standard and Instagram slowing creeping in to take over and sadly, by the point Tiktok acquired a leg in Lime Crime had fallen means off the map making it too late to seize that viral second on a preferred platform like Tiktok.
As of now it’s nonetheless carried at ulta.com however as of the brand new 12 months if not sooner I’m positive the gadgets will go on sale because the Lime Crime Web site is already having a blow out sale.
As we head into 2025 I’m positive they’ll be information about different manufacturers closing their doorways. It hasn’t been a simple time within the magnificence world (or wherever else on the earth for that matter).
Will you miss Lime Crime?
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